1.Attracting and developing the best employees by creating a supportive, challenging and safe working environment in all areas of the business;
2.Enhancing our product portfolio in line with market needs and by convincing our customers exactly what we are capable of in terms of reliability and dependability;
3.Designing and delivering excellence through defined, best practice standard ways of working in everything we do;
4.Developing strategic partnering and collaborative relationships in sales, engineering and the supply-chain that work together to deliver customer value;
5.Showing leadership in developing innovative and technical solutions that ensure we continuously stay ahead in the market place;
6.Expanding our markets through targeting and winning new business in the most promising areas by demonstrating reliable products that support our brand promise;
7. Aligning and effectively managing our key business process using visual management systems that deliver our targets and goals.